Featured Brand

The Year of the Pecan: Discover the Magic of Fortune Favors

Fortune Favors began as a dream in the heart of Wisconsin, crafted in the best kitchens of the Midwest. One of the founders, Eric Rupert, has led culinary operations from the James Beard Award-winning L’Etoile in Madison to state-of-the-art corporate kitchens. After 40+ years, he found his sweet spot: creating an extraordinary snack that brings joy and community together.

People thought they were crazy opening a retail shop selling just one thing—pecans. But nearly six years later, Fortune Favors proved them wrong with their enchanted snack. What’s the secret? It’s the extraordinary potential of the humble pecan and a proprietary cooking process that Eric created.

In 2018, Eric started Fortune Favors with co-founder and COO Jess Benish. They opened a pecan shop in Madison’s east side, gaining a cult following. CEO Sam McDaniel joined in 2019, leading to rapid expansion. Today, their small team produces and shares pecans nationwide. They are available in over 700 retail locations, with a goal to produce 1 million pounds by 2027.

What Makes Them Different?

Through a unique cooking process, they’ve unlocked the full flavor and texture, creating a delicious treat with only 7% sugar, allowing the natural pecan flavor to shine. Their short ingredient list and all-natural seasonings ensure a clean, amazing taste.

The pecans are plant-based, non-GMO, gluten-free, and vegan, catering to various dietary preferences. The beautiful, giftable packaging and healthy attributes make Fortune Favor pecans a favorite among shoppers.

Visit  www.fortunefavorsnuts.com to explore more about Fortune Favors, and to purchase full size products. Join us in celebrating the year of the pecan with your free sample with purchase.

Photo Credit: Claire Kopetsky