Floura - Blueberry Matcha Fiber Snack Bar 1.8oz

Flavor notes: Sweet-tart blueberries and red apples with notes of nutty matcha.

Gut Boosting and Taste—Elevate digestion with this gut health snack featuring 13g of fiber. Unlike traditional, bland fiber bars, Floura’s vegan snack delivers bold, juicy flavor. Enjoy guilt-free, healthy bars to start your busy day at breakfast; as an afternoon pick-me-up; to fuel your workout; or wherever & whenever you need to flourish.

Upcycled Ingredients: Uses underutilized produce parts such as watermelon rinds and apple cores, aligning with the growing upcycled food movement.

Clean Label Appeal: Simple, recognizable ingredients with no artificial additives. Category Gap Filler: Positioned between functional wellness bars and indulgent snacks, appealing to both health-conscious and flavor-driven consumers. 

Consumer Demand Alignment: Meets the rising demand for gut health and functional foods. Shelf Differentiation: Bold flavor pairings and colorful packaging stand out in a crowded snack aisle.