News

The Great Food Swap: Why Your Favorite Products Aren't the Same Anymore
Have you ever picked up a packaged food product, glanced at the ingredients, and felt like you needed a chemistry degree to decipher what's inside? Yeah, me too. At a previous job, I was asked to help with a food account because our team had a large workload with a short timeline. One of my tasks was to review updated product copy before sending it to the client for approval. This particular project involved revising the ingredient list for a well-known product that I occasionally used myself. To cut costs,... Read more...
The Nuances & Fun of a Retail Startup
Join The Tryb is just over 3 weeks old and things are going well. As expected there are some nuances that we continue to work on like any new company. We found out 2 weeks in that our TikTok Shop was not connected so we are continuing to update it. The good news, as soon as some products started to post we have had consistent purchases! We will continue to upload more products throughout the week. UPDATES: Cassidy is crushing the influencer game doing videos of her product tries. Looking... Read more...
Why Join The Tryb?
  I’ve spent most of my career in the consumer-packaged goods space and have absolutely loved it. In September 2023, I took on a new role in sales for an agency. As I began navigating this new role, I found myself drawn to the stories of founders creating new products. I followed them on LinkedIn, cheered for their wins, and supported them through their challenges. These passionate individuals were on a mission to bring their products to market, and I was eager to try them out myself. So, I would... Read more...